000 -LEADER |
fixed length control field |
01625nam a2200421 i 4500 |
001 - CONTROL NUMBER |
control field |
991034578149705066 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
PL-PoWSJO |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200226133131.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
071128s2007 pl a |000 0 pol |
009 - PHYSICAL DESCRIPTION FIXED-FIELD FOR ARCHIVAL COLLECTION (VM) [OBSOLETE] |
fixed length control field |
b0000001930899 |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
PB 2008/516 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9788301150280 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
991034578149705066 |
|
System control number |
(PL-WaBN)b19308991-48omnis_nlop |
|
System control number |
b19308991 |
|
System control number |
(OCoLC)749214522 |
|
System control number |
(PL)b0000001930899 |
|
System control number |
(EXLNZ-48OMNIS_NETWORK)9910227847905606 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
WA N |
Transcribing agency |
WA N |
Description conventions |
Agnieszka Hora |
Modifying agency |
Agnieszka Hora |
041 1# - LANGUAGE CODE |
Language code of text/sound track or separate title |
pol |
Language code of original |
eng |
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
Universal Decimal Classification number |
659.1(07) |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Burtenshaw, Ken |
9 (RLIN) |
7502 |
245 10 - TITLE STATEMENT |
Title |
Kreatywna reklama : |
Statement of responsibility, etc. |
Inspirujące i wyczerpujące : wprowadzenie w świat reklamy : jej tworzenia i kreatywnego wykorzystywania : liczne przykłady: wskazówki |
246 1# - VARYING FORM OF TITLE |
Display text |
Tyt. oryg.: |
Title proper/short title |
Fundamentals of creative advertising |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Warszawa : |
Name of publisher, distributor, etc. |
Wydawnictwo Naukowe PWN, |
Date of publication, distribution, etc. |
cop. 2007. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
176 s. : |
Other physical details |
il. kolor. ; |
Dimensions |
23 cm. |
Type of unit |
3R-BurK-Kre |
380 ## - FORM OF WORK |
Form of work |
Książki |
490 1# - SERIES STATEMENT |
Series statement |
Seria Kreatywna |
500 ## - GENERAL NOTE |
General note |
Tyt. oryg.: "The fundamentals of creative advertising" 2003. Na okł. podtyt.: inspirujące i wyczerpujące wprowadzenie w świat reklamy, jej tworzenia i kreatywnego wykorzystywania, z licznymi praktycznymi wskazówkami pomocnymi w doskonaleniu umiejętności. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Reklama |
Source of heading or term |
DBN |
9 (RLIN) |
7503 |
655 #7 - INDEX TERM--GENRE/FORM |
Genre/form data or focus term |
Podręczniki |
Source of term |
DBN |
9 (RLIN) |
6228 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Barfoot, Caroline |
9 (RLIN) |
7504 |
|
Personal name |
Król, Hanna |
Relator term |
Tł. |
9 (RLIN) |
7505 |
|
Personal name |
Mahon, Nik |
9 (RLIN) |
7506 |
710 2# - ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
Wydawnictwo Naukowe PWN |
Relationship |
pbl |
9 (RLIN) |
6171 |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Seria Kreatywna |
9 (RLIN) |
7507 |