Marketing lateralny / (Record no. 7976)

000 -LEADER
fixed length control field 01510nam a2200433 i 4500
001 - CONTROL NUMBER
control field 991024823539705066
003 - CONTROL NUMBER IDENTIFIER
control field PL-PoWSJO
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200604123906.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040924s2004 pl a |000 0 pol
009 - PHYSICAL DESCRIPTION FIXED-FIELD FOR ARCHIVAL COLLECTION (VM) [OBSOLETE]
fixed length control field b0000001677657
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number UWD 2004/18578
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8320815371
035 ## - SYSTEM CONTROL NUMBER
System control number 991024823539705066
System control number (PL-WaBN)b16776574-48omnis_nlop
System control number b16776574
System control number (OCoLC)749333353
System control number (PL)b0000001677657
System control number (EXLNZ-48OMNIS_NETWORK)9910312355605606
040 ## - CATALOGING SOURCE
Original cataloging agency WA N
Transcribing agency WA N
Description conventions Monika Łaba-Kaźmierczak
Modifying agency Monika Łaba-Kaźmierczak
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title pol
Language code of original eng
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 339.137/.138
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
Dates associated with a name (1931- )
9 (RLIN) 7976
245 10 - TITLE STATEMENT
Title Marketing lateralny /
Statement of responsibility, etc. Philip Kotler, Fernando Trias de Bes ; przekł. Andrzej Ehrlich.
246 1# - VARYING FORM OF TITLE
Display text Tyt. oryg.:
Title proper/short title Lateral marketing :
Remainder of title new techniques for finding breakthrough ideas,
Date or sequential designation 2003
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Warszawa :
Name of publisher, distributor, etc. Polskie Wydaw. Ekonomiczne,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent 220 s. :
Other physical details rys., tab., wykr. ;
Dimensions 21 cm.
Type of unit 3R-KotP-Mar
336 ## - CONTENT TYPE
Content type term Tekst
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term Bez urządzenia pośredniczącego
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term Wolumin
Carrier type code nc
Source rdacarrier
380 ## - FORM OF WORK
Form of work Książki
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Innowacje
General subdivision stosowanie
-- marketing.
Source of heading or term DBN
9 (RLIN) 7977
Topical term or geographic name entry element Konkurencja
Source of heading or term DBN
9 (RLIN) 7978
Topical term or geographic name entry element Marketing
General subdivision metody.
Source of heading or term DBN
9 (RLIN) 7979
Topical term or geographic name entry element Rynek
General subdivision organizacja.
Source of heading or term DBN
9 (RLIN) 7980
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ehrlich, Andrzej
Relator term Tł.
9 (RLIN) 7981
Personal name Trías de Bes Mingot, Fernando
9 (RLIN) 7982
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Polskie Wydawnictwo Ekonomiczne.
Relationship pbl
9 (RLIN) 7983
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
  Dostępny     Wyższa Szkoła Języków Obcych im. S.B. Lindego Wyższa Szkoła Języków Obcych im. S.B. Lindego wypożyczalnia 04/06/2020 I/1/2020 30.00 3R-KotP-Mar 9788374898034 04/06/2020 04/06/2020 Zbiór wypożyczalni

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