| 000 -LEADER |
|---|
| fixed length control field |
01510nam a2200433 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
991024823539705066 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
PL-PoWSJO |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200604123906.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040924s2004 pl a |000 0 pol |
| 009 - PHYSICAL DESCRIPTION FIXED-FIELD FOR ARCHIVAL COLLECTION (VM) [OBSOLETE] |
|---|
| fixed length control field |
b0000001677657 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
UWD 2004/18578 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8320815371 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
991024823539705066 |
|
|---|
| System control number |
(PL-WaBN)b16776574-48omnis_nlop |
|
|---|
| System control number |
b16776574 |
|
|---|
| System control number |
(OCoLC)749333353 |
|
|---|
| System control number |
(PL)b0000001677657 |
|
|---|
| System control number |
(EXLNZ-48OMNIS_NETWORK)9910312355605606 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
WA N |
| Transcribing agency |
WA N |
| Description conventions |
Monika Łaba-Kaźmierczak |
| Modifying agency |
Monika Łaba-Kaźmierczak |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
pol |
| Language code of original |
eng |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
339.137/.138 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| Dates associated with a name |
(1931- ) |
| 9 (RLIN) |
7976 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing lateralny / |
| Statement of responsibility, etc. |
Philip Kotler, Fernando Trias de Bes ; przekł. Andrzej Ehrlich. |
| 246 1# - VARYING FORM OF TITLE |
|---|
| Display text |
Tyt. oryg.: |
| Title proper/short title |
Lateral marketing : |
| Remainder of title |
new techniques for finding breakthrough ideas, |
| Date or sequential designation |
2003 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Warszawa : |
| Name of publisher, distributor, etc. |
Polskie Wydaw. Ekonomiczne, |
| Date of publication, distribution, etc. |
2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
220 s. : |
| Other physical details |
rys., tab., wykr. ; |
| Dimensions |
21 cm. |
| Type of unit |
3R-KotP-Mar |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
Tekst |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
Bez urządzenia pośredniczącego |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
Wolumin |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 380 ## - FORM OF WORK |
|---|
| Form of work |
Książki |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Innowacje |
| General subdivision |
stosowanie |
| -- |
marketing. |
| Source of heading or term |
DBN |
| 9 (RLIN) |
7977 |
|
|---|
| Topical term or geographic name entry element |
Konkurencja |
| Source of heading or term |
DBN |
| 9 (RLIN) |
7978 |
|
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
metody. |
| Source of heading or term |
DBN |
| 9 (RLIN) |
7979 |
|
|---|
| Topical term or geographic name entry element |
Rynek |
| General subdivision |
organizacja. |
| Source of heading or term |
DBN |
| 9 (RLIN) |
7980 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ehrlich, Andrzej |
| Relator term |
Tł. |
| 9 (RLIN) |
7981 |
|
|---|
| Personal name |
Trías de Bes Mingot, Fernando |
| 9 (RLIN) |
7982 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Polskie Wydawnictwo Ekonomiczne. |
| Relationship |
pbl |
| 9 (RLIN) |
7983 |