000 -LEADER |
fixed length control field |
01510nam a2200433 i 4500 |
001 - CONTROL NUMBER |
control field |
991024823539705066 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
PL-PoWSJO |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200604123906.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
040924s2004 pl a |000 0 pol |
009 - PHYSICAL DESCRIPTION FIXED-FIELD FOR ARCHIVAL COLLECTION (VM) [OBSOLETE] |
fixed length control field |
b0000001677657 |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
UWD 2004/18578 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
8320815371 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
991024823539705066 |
|
System control number |
(PL-WaBN)b16776574-48omnis_nlop |
|
System control number |
b16776574 |
|
System control number |
(OCoLC)749333353 |
|
System control number |
(PL)b0000001677657 |
|
System control number |
(EXLNZ-48OMNIS_NETWORK)9910312355605606 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
WA N |
Transcribing agency |
WA N |
Description conventions |
Monika Łaba-Kaźmierczak |
Modifying agency |
Monika Łaba-Kaźmierczak |
041 1# - LANGUAGE CODE |
Language code of text/sound track or separate title |
pol |
Language code of original |
eng |
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
Universal Decimal Classification number |
339.137/.138 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip |
Dates associated with a name |
(1931- ) |
9 (RLIN) |
7976 |
245 10 - TITLE STATEMENT |
Title |
Marketing lateralny / |
Statement of responsibility, etc. |
Philip Kotler, Fernando Trias de Bes ; przekł. Andrzej Ehrlich. |
246 1# - VARYING FORM OF TITLE |
Display text |
Tyt. oryg.: |
Title proper/short title |
Lateral marketing : |
Remainder of title |
new techniques for finding breakthrough ideas, |
Date or sequential designation |
2003 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Warszawa : |
Name of publisher, distributor, etc. |
Polskie Wydaw. Ekonomiczne, |
Date of publication, distribution, etc. |
2004. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
220 s. : |
Other physical details |
rys., tab., wykr. ; |
Dimensions |
21 cm. |
Type of unit |
3R-KotP-Mar |
336 ## - CONTENT TYPE |
Content type term |
Tekst |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
Bez urządzenia pośredniczącego |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
Wolumin |
Carrier type code |
nc |
Source |
rdacarrier |
380 ## - FORM OF WORK |
Form of work |
Książki |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Innowacje |
General subdivision |
stosowanie |
-- |
marketing. |
Source of heading or term |
DBN |
9 (RLIN) |
7977 |
|
Topical term or geographic name entry element |
Konkurencja |
Source of heading or term |
DBN |
9 (RLIN) |
7978 |
|
Topical term or geographic name entry element |
Marketing |
General subdivision |
metody. |
Source of heading or term |
DBN |
9 (RLIN) |
7979 |
|
Topical term or geographic name entry element |
Rynek |
General subdivision |
organizacja. |
Source of heading or term |
DBN |
9 (RLIN) |
7980 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Ehrlich, Andrzej |
Relator term |
Tł. |
9 (RLIN) |
7981 |
|
Personal name |
Trías de Bes Mingot, Fernando |
9 (RLIN) |
7982 |
710 2# - ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
Polskie Wydawnictwo Ekonomiczne. |
Relationship |
pbl |
9 (RLIN) |
7983 |