000 -LEADER |
fixed length control field |
00568nam a22001577a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
PL-PoWSJO |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210121141533.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
210121b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9788374891479 |
040 ## - CATALOGING SOURCE |
Transcribing agency |
PL-PoWSJO |
Description conventions |
Agnieszka Hora |
Modifying agency |
Agnieszka Hora |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Heath, Robert |
9 (RLIN) |
8372 |
245 ## - TITLE STATEMENT |
Title |
Reklama |
Remainder of title |
: Co tak naprawdę wpływa na jej skuteczność? |
Statement of responsibility, etc. |
: W czym tkwi ukryta moc reklamy? Jak wywierać wpływ? Czym kierować się w planowaniu kampanii reklamowej? |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Gdańsk: |
Name of publisher, distributor, etc. |
Gdańskie Wydawnictwo Psychologiczne, |
Date of publication, distribution, etc. |
2008. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
156 s. |
Type of unit |
1PS-HeaR-Rek |